Philosophy behind Shop Design

Simple is less

Our Philosophy behind Shop Design



Branding Works understands shop design requires comprehensive knowledge application of aesthetics, psychology, optics, and acoustics. Shop Design mainly consists of overall planning, front door design, interior design, and display design. Shop design is extremely important for new shops to beatify environment, build brand image, and attract customers’ attention.


Shop & Restarant - Principles of Commercial Interior Design

Shop design is a practical and careful procedure requiring balance between the needs of operators and customers. This requires the best use of limited space for product display and enhancement of customer experience through creating pleasant shopping environment with shop outlook, image, overall style, and interior design.




Rules of thumb for shop design:

1.Identity

The first and the most important principle for shop design is ensuring customers can easily identify and recall your brand. Outstanding shop design can attract customers, increase re-purchases, and enhance word of mouth between consumers.


Hence, shop design needs to be simple, with cohesive colors, and clear marks. These can facilitate message sending and deepen brand memory in customers’ mind.

2.Consistency

Shop style and design have to be consistent with the brand positioning, belief, and product style. The same applies to staff dress code and service attitude. Consistency can facilitate building of brand image, enhance customer trust, and attract target customers.


Additional attention has to be paid on the external environment consistency.

3.Differentiation

Through highlighting outstanding operating style and unique style through shop decorations and shop design, consumers can easily identify the points of difference of the brand.


When decorating, the atmosphere creation is important to highlight the product characteristics. Both the outer and interior shop design have to be referring to the product category and life style of target customers. The ultimate goal is to trigger the interest of the customers to get in and purchase by the first sight.

4.Humanity

Customer is always the core for customer-service oriented industries. Humanized design provides a sense of caring to customers. More concisely, the interior design have to consider ergonomics, customers’ purchasing psychology, and customer’s shopping convenience. With good customer experience, word of mouth can be triggered and the brand reputation will well-spread.

5.Efficiency

With scientific interior shop design, operation, and management, including importing, storing, transporting, and selling, can be facilitated. Ultimately, work efficiency and profitability can be enhance.


Details to note in shop design:


(1)Clear brand positioning to create brand environment
(2)Understanding of consumption trends to merge them in displaying
(3)Reasonable distribution of space to divert customers
(4)Careful selection of shop decorations that fit the brand environment
(5)Simple but varied decorations, from roof, sidewall to display window being consistent with brand positioning and belief
(6)Simple but rich product display
(7)Comfortable atmosphere to provoke a warm feeling
(8)Reasonable lighting and sounding to please customers

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